Website theme is key factor of your web site, before starting your website determining theme for your web site is must. Choosing a proper theme is an effort to provide your users with more relevant information which not only makes your users more comfortable but also help your site to index in search engines.
(Example: If you are promoting ‘Posters’, use your website to promote only Posters do not promote other products or services.) Target your website’s market. Know your potential customers and make sure that it meets their needs. If possible conduct market research and develop the website to match their requirements.
Design your website attractive, clean and look professional. A web site must be built every step of the way with optimization in mind. Design a search engine friendly website to maximize your search engine placement.
Don’t use frames or don’t build your entire website in flash, search engine spiders cannot follow the links so your site has no chance to get fully indexed. Get your website designed from a good web designer, who can design your site as per industry standards or purchase website template online.
Content is king for your website, use lots of text (only vital information). Write content keep in mind that spelling is an essential part of good content. Try to use a spell checker if possible and fix any errors you find.
Break entire text into paragraphs and use sub-headings. Also make sure that the text flows naturally and is easy to read. Review your content at regular intervals; update your content by keeping information up to date this allows people to read new stuff on your website.
Avoid using huge graphics and Animations, this can help to load your website fast. Keep your website consistent in look & feel and design. Keep navigation, colors and design consistent throughout the website.
Create a page called ‘sitemap’ to represent your website structure. Provide a link for each and every page from this page. Site maps not only make it easier for people to find the information they’re looking for in your website, they also provide a great way to make sure that search engines, which follow links, index every page.
One more general requirement is ‘help’ or ‘FAQ’ (Frequently Asked Questions) page; this page tells the visitor about the product and how to find it. It also clarifies doubts or queries of visitor against your product or service. You can also create ‘Testimonials’ page and quote all important messages sent by the users or subscribers. It is good practice to display senders Name, City and Country under their message(s).
Link exchange campaign is important as far as page ranking is concerned. Create a separate page call ‘Resources’ to exchange links, so that you can other web sites (quality web sites only) from your web site.
You can update your site quickly and easily using Server Side Includes (SSI). This technique is highly recommended when your website build with too many pages. In case if you add a new content/link or update navigation menu/copyrights information, SSI allows you to change one section of single page and reflect the same change in all pages.
Do not mix all products/services or unrelated products/services in same page. Create a separate page for each product. This will not only help you in search engine placement but also increases your conversion ratio (sales).
You should provide correct contact information like mailing address, email address and telephone/fax number on your website. It is recommended to provide “contact us” link in all pages.
A clear privacy statement is must for a commercial website to establish trust between you and your customer(s) when you capture their personal details or other confidential information. Provide link to privacy statement in all pages. Never ask for more information about the customer, ask only required data.
Make it easy and convenient to pay by offering variety of payment methods. Implement online payment option by accepting credit card payments. Let customers pay online at their fingertips. You can find a payment gateway service provider or you can use PayPal.
Investigate the proper reason and rectify if your website is getting traffic but no sales. Update marketing copy of the product. Offer free gift or Free Trial so that your customer can try it before purchasing it.
Finally, keep the file size as low as possible. This is one more criteria to improve your ranking in search engines. It also loads your page fast at visitor’s browser window.
Your website design plays a vital role in visitor’s decision to either continue surfing or exit from the website. To build a site that retains visitors, make it clean, attractive, fast loading, good layout, fonts, ease of navigation and simple graphics.
Consider the following before building a website:
Connection speed, your web page should be able to download fast in 28 kbps modem. If it takes too long for pages to load, users will not wait, they’ll leave.
Screen Resolution, your website can be best viewed either in 1024 x 768 or 800 x 600 resolution.
Browser compatibility checks how your pages look in different browsers and platforms (especially browsers like Microsoft Internet Explorer, Netscape and Opera)
Avoid using Under Construction or under review page.
Avoid common spelling mistakes.