Before you can start writing articles or researching keywords, the second step of Marketing is ensuring that there is a good product to promote which accurately fits your chosen niche. If you have a great niche, find awesome keyword and write compelling articles, that’s all fine and dandy, but you aren’t going to make money if there’s not a great product to promote.
Therefore, if you neglect to take the time necessary to accurately research and choose the right product, all your other Marketing efforts may go to waste. You could send hundreds of people to the sales page of an affiliate’s product, but if it doesn’t convert visitors into buyers, or is priced too expensively, or doesn’t jive with your niche, then you won’t be making much in the way of commission.
One of the first things to look for when looking for a product is to find something that will satisfy people’s desires or wants rather than their needs. Desire’s appeal to emotions whereas needs don’t. Also, many more people shop for fun rather than necessity (again desires vs. needs). Therefore, it might be a better idea to promote video games rather than office software.
Something else you’ll want to keep an eye out for is the selling price of the product as well as the percentage commission it pays. If the product is too expensive, or the commission percentage is low – you might want to look for alternatives as it likely won’t make you much in the way of big bucks.
Another thought is to find a product that pays a recurring commission like a membership site or some other kind of subscription service. It isn’t really much harder to sell something with recurring fees than something that is a one-time sale, and with recurring fees you get paid over and over again for the same amount of work.
Ideally, you should buy and try out the products you wish to promote yourself before recommending it to other people. Otherwise, if you recommend a product that promises the world but delivers nothing your reputation will be tarnished. Also, by trying out the product first, it will enable you to write quality and more compelling review of its which should in turn increase your signature click-through and your commission checks.
Don’t forget to take a look at the products sales page.
Is it compelling enough to sell you?
Does it convert a good percentage of visitors into customers?
If the answers no, then you might want to look elsewhere.