Elegant designs tips for educators aiming at online success.
Setting up your own online course sounded easy in the beginning, didn’t it? Whether you are an educator or a lone wolf, it will soon descend into madness without the following things. A professional web designer, a professional writer, and an SEO management firm to look after it all for you.
In fact, by the time you have planned out and paid for the course, it will take many years of publicity before it makes you money back. The same could be said of education websites and blogs that aren’t run correctly.
When it comes to creating a website for teachers, you are in an even deeper hole. Trying to write perfect home pages for a group of people used to marking work can be difficult at best. That’s why we have put together this short guide on designing a great educational website, all for you.
How to Design a Winning Education Website
First thing’s are first: you need a reliable, solid business behind you, before you start advertising it. Staff should be polite, respectful, and well trained. If they are not, then try something like hays education training coupled with some team building exercises, to get you back on course.
Assuming you have done all of this already, and that you have a winning business behind you, let’s talk websites. How do you make an educational website that doesn’t let you down? Let’s find out…
Step 1 – Decide on your host
The first thing you need to do is choose a web host. Wix are good, as are WordPress and GoDaddy. They will let you facilitate your site by hosting it on one of their servers. Once you have bought your domain name, you can then progress to using their in-built website builders to create your pages.
Step 2 – Add Standard Pages
You can add optional extra pages which describe your course, courses, semester, services, or other products, all you like… but you need to have the core pages that all websites of high calibre have. This means:
- A home page filled with keywords relating to your service.
- An About Us page where you tell the audience your story.
- A contact us page which adds an address and helps you to be seen in local searches.
- A FAQ page, where you hit yet more keywords under the guise of answering questions.
You can then add more or less pages as you see fit.
Step 3 – Calling in the Pros
If you want your product or service to sell, you need to hire an SEO professional. Be this a writer that has a look over what you have written, or an SEO specialist that will help your page rank higher. No matter what you want to sell are what service you have as an educator, a professional will help you sell it better than any amount of digital advertising will.
Step 4 – Updating and Maintaining
Google algorithms change often, but there is one consistent thing about them. They always, always, always, favour individually written, unique content. If your content is copied and pasted, you run the risk of losing business from it. Arguably worse than this, you run the risk of being sued for copyright infringement.
Maintain your keyword density by blogging once a week. Again, pay a writer for this. You can find a good one over on PPH. A web development service might also come in handy after step 1, if you find you are less than technically savvy.